Package design for Criterion Cellars New Zealand Sauvignon Blanc, developed as part of Whole Foods’ private label wine collection.
Redesign of The Magistrate, an exclusive Kroger private label. The updated packaging elevated the brand’s look and feel, bringing a more premium and refined presence to the line.
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Package design for Baileyana Wines Pinot Noir. The objective was to differentiate the label from bottles sold exclusively in the tasting room and create stronger shelf presence for retail customers.
Package design for Baileyana Wines Chardonnay. The objective was to differentiate the label from bottles sold exclusively in the tasting room and create stronger shelf presence for retail customers.
Package design for Bread & Butter Wines Prosecco. Bread & Butter is one of the fastest growing wine brands in the $12 - $14.99 wine segment.
Package design for Bread & Butter Wines Appellation Series for the LCBO in Canada. Bread & Butter is one of the fastest growing wine brands in the $12 - $14.99 wine segment.
Concept packaging for Ceremoni, a non-alcoholic beverage brand. Developed from an intern-led ideation project, I transformed the team’s concept into a fully realized visual identity and package design.
Wine label concept for Rivalry + Honor.
Wine label concept for Iridescent.
Wine label concept for Fiction & Fable.
Wine label concept for Chase Wilder.
Package design for Pacific Gate, created exclusively for LCBO in Canada.
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Package design for Bread & Butter Wines Prosecco. Bread & Butter is one of the fastest growing wine brands in the $12 - $14.99 wine segment.